Cracking the Code Weekly Show

“Selling with Storytelling”

Everyone is intrigued by stories – we’ve heard them our whole lives; our thoughts have adapted to processing them. But did you know that our brain’s familiarity with storytelling also makes it a powerful tool for sales and marketing?

In the latest episode of Cracking the Code, New York Times bestselling author Weldon Long talks about how to use storytelling to close more sales. Plus, he fields viewer questions on selling without being pushy, how to effectively use trial closing statements, and much more!

Watch now on EGIA.org/Alliance-Show, before it enters the EGIA members-only archive on 7/9.