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On the Journey to High-Performance Professionalism

“In the end, we need to nail down our airflow skills. We have to hone our people skills. We have to work hard to figure out what’s in the customer’s best interest. You can’t forget or ignore the duct system. You have to understand the impact of duct leakage on airflow and comfort.

“As I said before, all of this is a journey. Not just a journey to best-in-class craftsmanship, but also to what I call professionalism. We are working hard to become top professionals, and that is an ongoing process. But it is our goal,” says Secor.

“From my perspective, being professional and looking professional is priceless to the public. It shows pride, and that’s good. Pride in craftsmanship adds real value to people’s lives,” he concludes.

For these and many more reasons, the team at High-Performance HVAC Today selected Home Heating and Cooling, Bend, OR, as this month’s Contractor Spotlight. Congratulations to Ric Secor and all his team.

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About The Author

Mike Weil

Mike Weil is the Director of Communications for National Comfort Institute, Inc. He has been in this role since 2014. He also serves as editor-in-chief and associate publisher of High-Performance HVAC Today magazine. He is focused on a contractor-first approach to editorial, specifically targeted to the Performance-Based HVAC Contracting community. He also focuses on a customer-first approach to connecting Performance-Based contractors to vendors and suppliers that address their needs. Weil spent 34 years at a Cleveland, OH-based business-to-business trade press publishing company, holding the position of Editorial Director for three HVACR Industry publications, the industry's largest discussion forum, as well as an industry tradeshow/conference. He can be reached via NCI's contact page at ncilink.com/ContactMe.