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Cracking the Code Weekly Show

‘What Are Technicians REALLY Selling?’


When the tech first begins the conversation with the homeowner, what exactly are they selling ‘ and what is the homeowner seeking? Equipment? Expertise? Something else entirely?

Gary Elekes explores how to truly serve the customer by selling what they’re looking for from you and your company. Plus, Weldon Long fields a viewer question on getting your team to buy-in to ongoing training. All that and more, on this week’s Cracking the Code!

Watch the show now at EGIA.org/Alliance-Show, before it enters the EGIA members-only archive on October 22nd.