Cracking the Code Weekly Show

?Revenue Per Lead & Marketing Budget?

Every lead generated has the potential to drive revenue. But how much? And how much is your company losing out on when that lead isn?t closed? Understanding your average revenue per lead is the key to identifying the value of every prospect, and strategizing your sales efforts accordingly.

?This week, New York Times bestselling author Weldon Long explains how to determine your average revenue per lead and ? more importantly ? why you need to. Plus, our ?Ask the Experts? panel discusses marketing budget and how to set it to remain competitive in your market.

?All that and more, on this week’s episode of Cracking the Code! Watch the show now at, before it enters the EGIA members-only archive on April 1st.