Cracking the Code Weekly Show

“Closing More Deals with 3rd-Party Validation”

Price will always be a top concern for homeowners when it comes to home improvements. But as a contractor, you know there are things like trust and reliability that are just as important. So how can you communicate that to your customer? Third-party validation.

This week, New York Times bestselling author Weldon Long explains how you can incorporate trusted information sources into your sales presentation to remind the customer that price, while important, is by no means a be-all, end-all. Plus, Drew Cameron joins the show to continue his talk on building the best possible team.

All that and more, on this week’s episode of Cracking the Code! Watch the show now at, before it enters the EGIA members-only archive on February 18th.