Cracking the Code Weekly Show

“Fixing Your Service Labor Rate”

Contractors constantly worry that their prices are too high, but the truth is that it’s even more common for them to be set too low. And that’s just as bad. Maybe worse.

This week, Weldon Long welcomes Gary Elekes who lays out the best strategies for establishing a service labor rate, and how you can justify a higher price with a winning brand promise and experience. Plus, Gary and Weldon talk about marketing and brand ideas that will set your company apart from its competitors.

All that and more, in the latest episode of EGIA’s Cracking the Code!  Watch the show now at, before it enters the EGIA members-only archive on February 25th.