EGIA’s Cracking the Code Weekly Show

“How to Overcome the Price Objection”

One of biggest hurdles in the mind of the customer is always going to be the price objection. So how can your salespeople eliminate that issue and close more deals?

This week, Weldon Long explains how using third-party validation can bolster your brand and your value proposition and, in turn, eliminate price as a primary objection.

Plus, techs learn how to establish trust during the selling process, and CSRs learn simple strategies to get all decision-makers in the home during the initial house-visit and eliminate those dreaded one-leggers.

Watch the show now at EGIA.org/Alliance-Show, before it enters the EGIA members-only archive on August 12th.