As a journalist and trade press editor, I am always interested in what readers say about our publication, the articles we provide, and their usefulness. Over the years, many of you anecdotally shared what you like, don’t like, and wish we’d do more of. That is certainly very helpful.
Sometimes it’s worth the effort of doing formal surveys to get specific answers to specific questions. We then use that information to help guide the future content development for the magazine.
So in July 2021, we did that survey. We even offered a reward for those who took the time to participate. More on that later.
Here is what you told us:
Readers of High-Performance HVAC Today are mostly HVAC contractors (nearly 90%) who are extremely interested in the technical issues that surround the High-Performance approach to delivering HVAC services. In fact, 82% of you look to this publication to get a laser focus on the High-Performance HVAC contracting industry and 90% of you fully trust the content within our pages.
Furthermore, reading in-depth content with useful technical information is among the most important features that you like about the magazine. More than 85% of you shared this detail with us.
The Deets, Please …
It is important to the team here at the magazine to understand how you use the information we provide. Here is what you told us:
- 80.3% of our survey respondents say they use the magazine to find out more about the high-performance approach to contracting.
- 77.6% say High-Performance HVAC Today content helps them to do their jobs more efficiently.
- 71.1% find the publication useful for locating additional training for their teams.
- 61.8% use the magazine to reinforce high-performance within their companies.
“The information your magazine provides sets the foundation of the High-Performance approach we have in our company,” writes William Laurn of No Hack HVAC in Corona, CA.
Mark Thompson of Ward Mechanical Contractors, Denham Springs, LA says, “I am the field operations manager at my company. I read the magazine every month and find it to be a great asset in helping me learn how to better perform my job.”
Your comments provide a guidepost to where we need to go in the future. For that, I personally am very grateful.
Five Survey Drawing Winners
Contractors who took this survey were placed into a drawing for a new NSI 6000 carbon monoxide monitor. See Dominick Guarino’s ‘One More Thing’ column on page 22 about the importance of these new devices. We drew five winners.
- Steve Houser of Houser’s Air Conditioning and Heating Service, Glenwood, IA
- Ernest Craig of A & K Service Heating and Cooling, Alpharetta, GA
- Gerald Kurtz, Sandstone Service, Monticello, IN
- Michael Quigley, Michael Quigley Plumbing and Heating, Manasquan, NJ
- Perry Sheppard, JPS HVAC of Omaha, NE.
Congratulations to our winners who will receive their NSI 6000 monitors in the mail shortly. And thank you to all the participants who shared their feedback and comments with us.
We know how busy you are, especially during the summer season. Your answers will help me and the entire magazine team do our best to serve you the content you need and want. And that is our ongoing mission.