Leveraging a Custom Organic-Focused Digital Marketing Strategy
Specifically, it’s important to understand that this is a process, a lifestyle, not a project.
Creating a well-structured website, eCommerce system, content strategy, and organic Search Engine Optimization (SEO) plan can take you further and reach more prospective customers than traditional advertising methods.
However, it requires a dedication to the technical evolution process. Let’s discuss some practical steps an HVAC company can take to ensure a successful HVAC marketing strategy.
Creating an Audience-Building Website
So what would constitute a great website? First, it must be user-friendly and have quick loading times. Optimization for mobile devices is vital. Up to 81% of users search online using their mobile phones.
Furthermore, the content on your HVAC website should be current, using call-to-actions, where appropriate, while offering deals and promotions to entice prospective customers. This means you should use a simple, catchy website layout and with these tips, you should be good to go. An experienced HVAC marketing company can recreate your website and get it to operate with optimal performance.
With this in mind, following are a few tips for you to consider:
Optimize Your Webpage for HVAC SEO. For your webpage to align with your goals, you need to analyze current website data to assess the way forward with your HVAC marketing strategies. Ensure your website loads faster by speeding up the pages.
Remember, faster loading times mean more traffic to your website and are part of the end goal: more paying customers! You should have a proper backlink strategy to drive up your website’s online reputation score.
Backlinks, by the way, are links from outside your website that point to pages on your website. In other words, they link back to your website.
For more information on this, go to ncilink.com/backlinks.
Local Directory Listings. As an HVAC contractor, marketing and advertising were as simple as listing your business in the Yellow Pages. In today’s online environment, your website is your shop, and your customers are those who visit the website and book your services.
When you listed your HVAC company in local directories, customers searching for local contract services see your website, get the link to your website, or call you directly. This type of optimization will give you a tidy Return on Investment (ROI) that boosts any SEO plan significantly.
Pay Per Click Advertising. As part of an HVAC Digital Marketing Tool – Pay-Per-Click advertising can benefit your business as a short-term investment.
Every time a prospective customer clicks on your ad and visits your website, you’ll pay for that visitor. It’s a highly effective tool in propelling your HVAC company up the rankings in search results, giving a listing at the top with the label “Ad.”
One note: you should always use a paid advertising campaign online, in tandem with organic marketing strategies (SEO).
Make sure to think about the overall strategy and budget when planning your online marketing. Plan on being able to start and stop paid ads depending on the weather comfortably.
Jennifer Bagley is the president of CI Web Group, a digital marketing company specializing in the HVAC industry. As Jennifer says, “HVAC marketing is our niche. We’ll guide you through the process of growing your business online by implementing the right things, in the right order, at the right time.” For more information, go to ciwebgroup.com for a free digital evaluation or contact Jennifer at ncilink.com/ContactMe.