Cracking the Code Weekly Show

“Driving Revenue with Promos During Slow Seasons”

How can you make the phone ring when the summer cools down or the winter warms up and business slows? Special promotions.

In the latest episode of Cracking the Code, Weldon Long welcomes back Gary Elekes to explain how to use promotions — and which specific promotions to use — to drive revenue in those seasons when business isn’t organically booming.

Watch the show now at EGIA.org/Alliance-Show, before it enters the EGIA members-only archive on November 19th.