By incentivizing existing customers to refer new ones, we tapped into a trusted network of word-of-mouth marketing. In my opinion, nothing is stronger than word-of-mouth reputation building.
Overcoming Challenges
Let’s face it. Change is hard and rebranding represents significant change. Change creates challenges and we did face several of those.
One unexpected challenge involved our polar bear mascot graphic. There was some complexity involved in separating the original polar bear from the wrench in its hand so we could use it in our marketing videos and 3D model campaigns. These minor details required creative solutions and added to the timeline.
Internally, there also was some resistance to change. Our technicians and staff had grown accustomed to the old brand, and the transition required a cultural shift within the company. Training sessions and open communication helped ease the transition. Soon everyone embraced the new identity.
The Road Ahead
Our journey of rebranding is ongoing. While we’ve made significant strides, there is still work to be done. Our goal is for Cool Techies to be synonymous with expert HVAC solutions in Houston. We aim to fully transition our online presence and continue building our reputation.
The key takeaway from this experience is that branding is not just about a name or a logo. It’s about the story you tell, the values you stand for, and the connection you build with your customers.
Rebranding Punbar to Cool Techies was challenging but also rewarding. It has renewed our sense of purpose and positioned us for future growth.
As we move forward, we are excited about the opportunities that lie ahead. With a strong brand, a dedicated team, and a clear vision, Cool Techies is set to make a lasting impact in the HVAC industry.
If you’re considering a rebrand or simply looking to strengthen your brand identity, my advice is to embrace the process fully. Understand your audience, stay true to your values, and don’t be afraid to make bold changes. The results will be worth it.
Ronald Amaya is one of the owners of Cool Techies (formerly Punbar). He focuses on the company’s operations, sales, marketing and finance while partner Diego Guerrero focuses on training, technical support and planning. Both men have degrees in mechanical engineering and started the company in 2015 based on the tenet of High-Performance HVAC™ Contracting. Ronald can be reached at ncilink.com/ContactMe.
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