The program has been particularly successful in attracting young talent, including recent high school graduates and individuals making career transitions.
“The great thing is that they don’t come in with bad habits. We train them the right way from day one.”
The High-Performance HVAC™ Difference
In an industry where traditional approaches still dominate, Cardinal Heating has embraced High-Performance HVAC™ contracting, a methodology focused on using system testing and diagnostics to optimize efficiency and comfort.
“Honestly, nobody else around here is doing what we do,” Keith notes. “Most contractors install a system and move on, but we go deeper.”
Through advanced static pressure testing, combustion analysis, and system performance measurements, the company ensures that every installation meets strict performance benchmarks. This approach not only differentiates Cardinal Heating
from competitors but also results in higher customer satisfaction.
“We’ve had customers who were initially skeptical about duct modifications or system upgrades,” Keith says. “But once they experience the difference, they tell us, ‘I can’t believe how much better this is. I wish I had done this years ago.’”
Overcoming Industry Challenges
Despite the clear benefits of the high-performance approach, Keith acknowledges that educating customers — and even employees — can be a challenge.
“Sometimes, our technicians hear from customers who’ve been told by another contractor that nothing is wrong with their system,” he says. “That can be frustrating, but we tell our team to stay focused on what we know is right.”
This dedication to doing things the right way extends beyond technical expertise.
“We didn’t build our reputation by installing equipment and walking away,” Keith emphasizes. “We follow up, we check in, and if something’s not right, we make it right.”
This commitment to customer service has been instrumental in fostering long-term relationships and generating positive word-of-mouth referrals.
Adapting to Changes and Market Trends
The HVAC industry is evolving with new technologies, refrigerant regulations, and electrification trends reshaping the landscape. Keith sees these changes as opportunities rather than obstacles.
“The industry is always changing,” he says. “The most important thing is knowing where to find information and having the right resources.”
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