How’s It Going?
‘Our mission is to drive more ‘attendance’ to the Goodman Business Toolbox and Amana Brand Business Academy websites,’ he says.
‘Today we target our approach. We are working closely with specific groups ‘ including the NCI membership. Eventually, you will see a more industrywide approach to our marketing and promotion.’
All of this is in-person live training conducted across the U.S. through Goodman distribution branches, both company-owned and independent.’
Part of the goal is to build out the digital content found on both the Goodman Business Toolbox and Amana Brand Business Academy websites. The idea is for a contractor to use this content for their own in-house training, or on their own time.
Middleton says that includes building On-Demand training.
The Performance-Based Connection
‘When we look at Performance-Based Contractors who look at HVAC systems inclusive with the air systems and who pay attention to airflow, sizing equipment correctly, as well as overall system design and performance, we see a group who make HVAC equipment work better,’ Middleton explains.
‘But we also want to give them the tools they need to be ‘found’ better (marketing) by potential customers, offer financing, improving their customer service, and so on.
‘We can’t do all that ourselves. So, we partner with organizations like NCI. We host NCI training events that are conducted by NCI trainers. By working together, we can provide bottom-to-top training around the country.’
Middleton thinks of the NCI courses as advanced technical training, while Goodman training focuses on basic technical and business training. He believes they work hand-in-hand and looks forward to building out more classes with the NCI trainers.
Middleton concludes by saying the Goodman Business Toolbox and Amana Brand Business Academy programs are here to unify training, to supplement other organizations’ programs, and to change how HVAC contractors think about training their field service and installation teams.
‘Change is good,’ Middleton concludes. ‘Yes, it can be painful at times, but it helps us become better together – Goodman can provide better resources to our customers, and contractors can provide better service to their customers. This approach, I feel, is what will continue to differentiate us and our customers from the rest in the HVAC marketplace.
It is for these and many other reasons that High-Performance HVAC Today magazine shines its April Spotlight on the Goodman Business Toolbox and Amana Brand Business Academy programs.