Chuck, adorned in his well-known vibrant orange and green suit, told the audience that the key is to move beyond transactional relationships and cultivate a powerful brand identity that commands loyalty and allows you to define your true worth in the market.

Expert Panel Discussions

Keynote Speaker Chuck Worley shares why your brand is so important in your marketplace.

Furthermore, Summit 2025 included two expert interactive panels that explored how contractors can overcome HVAC system redesign challenges and why uniting HVAC and building science is essential when considering the entire building as the system.

The redesign panel, facilitated by NCI’s David Richardson, consisted of the following experts:

  • Ed Janowiak, Manager, HVAC Design Education at ACCA
  • Alex Meaney, President, Mean HVAC Consulting and Design
  • Dawn Mroczek, General Manager, GV’s Heating and Cooling
  • Colin Walsh, VP of Sales, Conduit Tech
  • Paul Wieboldt, President, Trade-winds Appropriate Technologies.

The HVAC/Building Science panel, facilitated by NCI’s Ben Lipscomb, P.E., included the following:

  • Mitch Bailey, President, Air Heroes
  • Jeremy Begley, Partner, HVAC 2 Home Performance
  • Ty Branaman, HVACR Educator & Content Creator
  • Mike Cianfrocco, The HVAC Grapevine
  • Dustin Cole, HVACR Journeyman, Chief Disruptor, Cole Air.

Sharing Ideas, Building Community

The Contractors-Only Idea Meeting remains a Summit tradition. This year, contractors once again gathered to exchange innovative practices on lead generation and sales initiatives. Winning ideas are recognized by peers.

More than 40 contractors participated in this year’s Idea Session and selected the following two winners and their ideas:

  • Will Horner of Canco ClimateCare took first place in the Sales Ideas category.
  • Mitch Bailey of Air Heroes took the first-place prize in the lead generation category. .

Both idea winners took home cash prizes for their ideas.

Podcasting and Streaming

Building community and sharing ideas was further enhanced throughout the Summit event by podcasts and live streaming discussions with HVAC Industry Influencers. For the second year in a row, Summit featured influencers as part of the program.

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