Cracking the Code Weekly Show

“How to Handle Sticker Shock”

Price is always a factor when it comes to selling, and a homeowner undergoing “sticker shock” can be your biggest impediment to closing the sale. So what can you do when a customer sees the price and goes from cooperative to combative?

That’s the question Weldon Long starts with this week, explaining how to sell customers on the system they need, even if the price is high – rather than the cheapest system that you know will leave them unsatisfied and, thus, unlikely to ever work with your company again.

That, plus a greater conversation on the “price objection” issue and much more, in this week’s episode of Cracking the Code!

Watch the show now at EGIA.org/Alliance-Show, before it enters the EGIA members-only archive on August 27th.