Cracking the Code Weekly Show

“Using Guarantees to Sell More Systems”

Touting your own company’s good work to prospective customers, while valuable, doesn’t carry nearly the cachet of letting those same folks hear from previous satisfied customers.  Testimonials can speak volumes.

This week, Weldon Long explains the power of the testimonial and how, along with offering firm guarantees and standing behind them, you can make your customer feel more at ease and potentially eliminate that “I need three bids” mindset.

Plus, Weldon talks about a new HVAC scholarship program! The EGIA Foundation, a 501(c)(3) nonprofit working to reverse the industry workforce shortfall, is currently accepting applications for the program that awards 20 scholarships to students pursuing an HVAC education.

All that and more, in this week’s episode of Cracking the Code! Watch the show now at, before it enters the EGIA members-only archive on February 11th.