I’ve always been a huge science fiction fan and as I get older it is really a treat to see the stuff of stories become reality, not only in my personal life, but in business and industry too.
For example, long ago an author and scientist by the name of Arthur C. Clarke imagined a world where orbiting communications satellites were held stationary in specific positions (geostationary orbit) and was one front-runner who worked with early radar technology during World War Two.
From that we saw the evolution of LiDAR (Light Detection and Ranging) technology and that is where this story really begins.
In the rapidly evolving HVAC industry, one company, Conduit Tech, has now brought LiDAR into the realm of HVAC design and sales.
Conduit, co-founded by Marisa Reddy and Shelby Breger in 2022, is a technology company driven by a passion for energy efficiency and high-performance system design.
What started as a mutual curiosity and a collaborative learning initiative evolved into a cutting-edge software solution reshaping how HVAC contractors approach system design and customer engagement.
and Shelby Breger( right).
A Vision Born from Collaboration
Conduit officially began in 2022, but its origins trace back to early 2021 when Marisa and Shelby, both with backgrounds in energy efficiency, began exploring the residential building efficiency space together.
Some background facts: Residential heating and cooling account for nearly 10% of U.S. energy use. Building envelope improvements, right-sizing HVAC systems, and installing high efficiency equipment can all help reduce this number. Doing these things enables contracting professionals and homeowners to benefit from such energy savings.
According to Shelby Breger, the Conduit platform helps contractors design efficient HVAC system installations and then share those benefits with homeowners.
Conduit Tech: Supporting HVAC Professionals
“We saw these rapid changes in residential building efficiency and realized the immense pressures placed on HVAC professionals. We wanted to create a tool to help alleviate this pressure and help contractors connect with their customers through knowledge and visuals and subsequently close more sales,” she explains.
Motivated to support this industry shift, Shelby says she and Marisa dedicated their free time to learning from contractors, understanding market challenges, and testing software prototypes.
“As we started this journey of discovery, we met many exceptional contractors along the way who were very willing to dedicate time for us to interview. In these conversations, we’d ask them about the challenges they saw in designing, installing, and selling electrification and high-performance installations.
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