You can’t download mentorship or measure ethics through an algorithm. Trade organizations bring people together in ways that strengthen not only individual companies but the entire HVAC profession. They provide the structure, support, and shared knowledge that keep our industry credible.

As the HVAC landscape changes — with electrification, decarbonization, and workforce development reshaping how we operate — our brands must reflect adaptability, authenticity, and integrity.

The relationships and credibility we build through trade organizations will continue to be our most valuable brand assets.

The Brand Beyond the Logo

For DeFilippo’s Service Company, our brand isn’t just our logo or tagline — it’s our reputation, built day by day, customer by customer, through measurable quality and trusted partnerships. Our involvement in ACCA and NCI has elevated that reputation by linking it to nationally recognized standards.

When homeowners see those affiliations, they don’t just see membership. They see a commitment to excellence. They see a company that values professionalism, performance, and people. And that’s a brand message that no marketing campaign can match.

Because in the end, a strong HVAC brand isn’t what you say — it’s what others believe about you. Trade organizations help make that belief stronger, clearer, and lasting.

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Laura DiFilippo is vice president and co-owner of Paoli, PA-based DiFilippo’s Service Company. For more than two decades, she’s been instrumental in running all the company’s operations, including HR, financials, marketing, and supervising the management team. She also served as national chairman of the Air Conditioning Contractors of America in 2012, was named Contracting Business magazine’s Woman of the Year in 2013, served as president of NATE in 2018 through 2020, and was named to the Class of 2022 NCI HVAC Industry Influencers. To learn more about how she and husband Vince build their brand, reach out at ncilink.com/ContactMe.