Analytics: Quantifiable data will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.

Regular Activity: Social Media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.

Add Value: Don’t use social media to pitch your business. Focus on adding value through valuable and interesting content and building up those around you. This, in turn, will organically promote your business, and others will promote it for you.

Some Sources For You

If you’d like more tips on how to use social media marketing, check out this guide to social media for small businesses by WordSteam (LocaliQ): Some other resources you should include:

The widespread use and versatility of social media makes it an effective free channel for marketing your business. With the constant changing and improvement of the tech behind the platforms, it behooves you and your team to track each platform’s strengths and weaknesses to make sure you get the most out of your efforts.