Member Podcasts Video Content Going Viral

A growing wave of High‑Performance HVAC™ contractors is capturing national attention as views of their videos and podcasts surge across digital platforms. Among the leaders of this trend are creators like Anthony Woo and John Esquivel. Their recent online features and interviews have gained impressive traction.

Views of High-Performance HVAC in history and in the future, starring Anthony Woo.
Anthony Woo’s fun time-traveling High-Performance HVAC™ history lesson is a hit.

Appearances on platforms such as Spotify, RSS.com, and HVACR School showcase a mix of technical expertise, industry insights, and personality that are resonating with both professionals and homeowners.

Woo and Esquivel’s content, including episodes like the widely shared Spotify feature “Do Inverters Suck?” and the in‑depth High-Performance HVAC discussions hosted on RSS.com, highlights practical, real‑world problem-solving in the field.

In parallel, short-form video clips shared on Facebook Reels draw thousands of views. These quick-hit segments often show behind‑the‑scenes insights. They include troubleshooting tips or jobsite walkthroughs and offer a relatable, accessible look at what High‑Performance HVAC work really entails.

Their authenticity is fueling high engagement and helping demystify complex topics for general audiences.

In fact, Anthony Woo’s recent Facebook reel takes a light-hearted look at the importance of testing and measuring during the construction of the ancient Egyptian pyramids! Leonardo DaVinci’s workshop ventilation systems, as well as high performance in action on Earth colony spaceships and even alien invaders! The views of this reel are growing exponentially. Check it out at ncilink.com/WooPyramids.

This surge in online visibility is not only elevating the profiles of individual contractors but also strengthening the broader High-Performance HVAC movement. By embracing modern digital platforms, these professionals are forging new connections. They are sharing best practices and showcasing the value of high‑quality workmanship to a growing nationwide audience.

So what are YOU doing to promote high performance in your market area? And what are your opinions on some of your peers’ podcasts and videos? Drop us a note at ncilink.com/ContactMe.

Membership Has Advantages: NCI Bucks Pay You Back

Did you know that the NCI Training Bucks Program is one of the most valuable advantages of NCI membership? It gives contractor members an easy way to earn big discounts on future technical and business training.

At its core, NCI Bucks rewards members for investing in their ongoing education, making professional development more affordable and accessible.

As a member, you can earn Bucks in multiple ways by purchasing seats in NCI training classes, through monthly Bonus Bucks provided to Learning Excellence subscribers. They also earn Bucks by participating in the Training Incentive Partner Program (TIPP). Through TIPP, vendor partners deposit incentive dollars directly into members’ training accounts, allowing contractors to build a training fund simply by buying the products and equipment they already use.

The benefits increase quickly. You can apply NCI Bucks to any type of NCI training — live, online, onsite, or conference. Members retain full control over how much of their balance they want to use for each event.

NCI Bucks can significantly reduce or even eliminate out‑of‑pocket training costs.

For members committed to High‑Performance HVAC™, this program makes continuous improvement easier, affordable, and rewarding.

If you want to learn more about the NCI membership, be sure to reach out to our Customer Care specialists at 800-633-7058. Or check out our Membership Brochure which you can access from the NCI Member page at ncilink.com/NCIMembership.