Final Thoughts and a Challenge

Here’s my advice: stop selling someone else’s brand. Stop hiding behind the equipment. You are the brand. Be different. Be bold. Build relationships. Deliver on your promises. And never forget that people buy from people they like.

If you’re ready to take your brand to the next level, start today. Pick one thing — maybe it’s a new logo, perhaps it’s a networking event, maybe it’s a social media push — and do it. Then do another. And another. Because branding isn’t a one-time project, it’s a lifestyle. Also, if you want to make your company unforgettable, start by making yourself memorable. Show up. Stand out.

If you want to talk more about branding or want ideas that work in the real world, reach out to me. Let’s connect. Because if a dyslexic knucklehead like me, who barely made it through school, can build a brand that dominates our market area, so can you.

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Chuck Worley is the owner of Worley Home Services, Yorktown, VA. This full-service home services provider was established in 2016 and has grown from an original team of three to 85. Chuck is an active marketer and radio show host who focuses on creating raving customer fans. His moniker is “Always Be Branding,” and you can learn what that means by checking out his website at chuckworley.com. Or you can reach him directly at 752/955-9415, or by email at chuck@callworleys.com.