Recent Expansion and Achievements

Since 2020, when we first spotlighted R.E. Michel, the company has seen continued growth, adding 18 locations across North Carolina, Florida, Alabama, California, and Nevada. In October 2021, the company reached a remarkable milestone, recording its first billion-dollar sales year.

2025 photo of R.E. Michel President Bobby Michel and his father, Chairman John W.H. “Doc” Michel.
Right to left: R.E. Michel President
Bobby Michel and his father, Chairman
John W.H. “Doc” Michel.

Today, R.E. Michel Co. employs over 2,500 professionals, ensuring customers receive the highest level of service and support.
The company remains a family-owned and operated business, and its motto, “Customers First … Coast to Coast,” remains intact.

The leadership team remains committed to driving the company’s success. Chairman Doc Michel and President Bobby Michel, both actively engaged in daily operations, lead a strong management team that includes:

  • Senior VP Gene Winters
  • Senior Director of Supply Chain and IT Beau Michel
  • Director of Marketing Alex Beecher
  • Director of Sales Chad McAllister.

Unparalleled Support for HVAC Contractors

R.E. Michel Co. prioritizes its relationships with HVAC contractors, providing various technical and non-technical services to support their success.

According to Director of Sales Chad McAllister, the company employs 19 Technical Service Advisors (TSAs) who serve as the first line of support for contractors facing technical challenges.

He adds that these advisors undergo rigorous annual training with major equipment manufacturers, ensuring they remain at the forefront of industry advancements.

The company’s innovative ESP (Inventory Management System) continues streamlining contractor operations. New technology implementations, including an advanced ERP system and enhanced operational efficiency.

With the introduction of new refrigerants and evolving HVAC equipment standards, R.E. Michel remains proactive in addressing industry changes and ensuring contractors have access to the latest advancements.

McAllister emphasizes the importance of contractor relationships to the company.

“This is a relationship business,” he says. “Our customers come first! We talk about it, train about it, and our relationship shows in every ‘moment of truth’ with a customer!”

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