“I was heartbroken because I was screwing homeowners without realizing it. This made me bound and determined to fix that. I began attending NCI classes. After meeting instructors like Al D’Ambola and Jim Davis, I understood and believed the science behind what they were teaching.
“In the end, this training was also life-changing. Though we have not fully implemented everything we are learning, we plan to do that eventually.”
Worley adds that they try to sell brand-new duct systems and do duct sealing and cleaning work. He says one of his 2024-2025 goals is implementing more duct renovation and air upgrade work.
As stated earlier, Worley Home Services has always been a company that practices building science in a service approach that considers the house a system. Chuck Worley says several techs understand the whole-house solution and airflow testing. Coupled with their NCI training, the mission is to implement performance testing and system optimization. He says they are at the beginning of formalizing this.
Educating Beyond Employees
Today, Chuck isn’t focused on sales much anymore (he now has people who do that). He spends much of his time marketing, networking, and teaching about the importance of a systems approach and how to explain what that means – not only to his team but to customers and the community.
“I got onto a talk radio show to help answer questions for local homeowners,” he explains. “But it also serves another purpose. It helps our sales, marketing, and networking. I also attend every networking event in our area code. It’s all about meeting customers, talking to them about what we do, and how we can solve their comfort and energy problems.”
The radio show is called 757 House Whisperer. It is targeted to the Worley’s operational area code and covers not just HVAC but electrical, plumbing, and encapsulation. He brings in co-hosts from roofing, pest control, and other industries. Together, they serve homeowners in the greater Virginia Beach/Williamsburg area.
Worley says training, especially NCI training, is “life-changing.”
He also gives back by helping high school kids see the trades as a college alternative. Worley says he teaches classes on why they should consider the trades. He points out the following key attributes of the HVAC, plumbing, and electrical trades:
- They can make good money
- They can have a great career
- They can help keep homeowners comfortable and safe.
And he continues educating himself.
“I am always looking for ways to learn more,” he says. “I will attend lunch-and-learn seminars at our local distributor or chamber of commerce, who often bring in experts.
“The secret is that you can never waste time getting educated. You will always pick up beneficial tidbits. Education is an opportunity. Combined with a strong work ethic, you will always find ways to grow and advance.
“When it comes to technical training, nobody does it like NCI. NCI has always been about data and ensuring that the system performs optimally. They teach contractors about doing the right thing making the system as energy efficient as possible. That fits in with my integrity, character, and doing things right the first-time philosophy.”
Success doesn’t come easy. But as Worley says, success will find you if you outwork your competitors, keep the faith, and always serve customers with integrity, character, and a do-it-right-the-first-time attitude.
For these and so many other reasons, High-Performance HVAC Today chose Worley Home Services to be their September 2024 Contractor Spotlight. Congratulations to Chuck Worley and his entire team.
Recent Comments