7. We will increase content marketing on our website and through social media. Having a website and social media presence is expected as an increasing number of consumers use the internet as their go-to place to research replacing or improving their home comfort systems.
Most contractor websites focus on the company and products and services it offers. While it’s important to share what makes your company different, it’s equally, if not more important, to position yourself as the best source for consumers seeking knowledge to make educated decisions.
Solid non-salesy content designed to help them make buying decisions is what will make the difference between your web presence and your competition’s.
8. Our team will train year-round. Make a commitment to training your team all year long ‘ not just once or twice a year. This includes outside formal classes as well as in-house reinforcement training.
Consider instituting Friday Morning Toolbox Trainings for your technical teams. These don’t have to be long ‘ a half hour is typically just right.
Think about reviewing the technical and soft-skill topics they have already been trained on to reinforce and solidify their knowledge and skills.
And don’t forget your non-technical staff. In addition to soft-skills training, be sure to continually share knowledge about what makes your Performance-Based company different.
9. We’ll use software to sell and prove High-Performance. If you are not already using it, take a look at NCI’s ComfortMaxx’ diagnostic testing software.
Besides being a great tool for collecting and calculating system information, it’s designed to be a tool to help customers understand, through simple charts and graphs, how their system is performing and what can be done to improve it.
As an initial step towards using Performance-Based software, you can download NCI’s free “AirMaxx Lite” application in the Apple App Store or on Google Play.
10. We’ll market Performance Tune-ups and Maintenance Agreements. Rather than typical ‘Clean and Checks’ and me-too Maintenance Agreements, Performance-Based Contractors deliver High-Performance Tune-ups that include testing airflow and refrigerant-side performance.
You can also include the air distribution system in your maintenance agreements. Simply establish the system’s airflow and static pressure baseline from your testing, and compare pressure readings to the baseline each time you do a Performance Tune-up.
Market these ‘Differences’ to set yourself apart from the sea of competitors offering the usual tune ups.
11. We will reward highly performing employees. Start by identifying and rewarding techs who generate the most Air Upgrade and equipment replacement leads through performance testing.
Look for opportunities to recognize salespeople when they add system renovations to a sale. The more you do this, the more you will build momentum to encourage their fellow team members to get on board.
The ‘public recognition’ is as important as any financial compensation. Together they make a powerful combination.
12. I will take better care of myself. Make a commitment to improve your personal health and well-being. This might include better diet and exercise, finally quitting smoking, or implementing other changes you know are long overdue.
Your team needs you to be healthy so you can be there to continue leading them on your path to High Performance. We all know we should be doing these things, but we need to constantly remind ourselves to take this advice.
These are just some potential resolutions that may or may not be right for you. At minimum I hope they got you thinking about your own resolutions for the year ahead. If you’d like to share your business resolutions, shoot us an email, or comment on this article on HVACToday.com.
I wish you and your team a blessed, healthy, and happy holiday season and a successful 2019!
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