Keep your trucks clean. Do everything possible to make sure your vehicles don’t look dirty, rusted out, or messy. Your trucks are rolling billboards for potential customers, and they are a statement to your customers when you roll up to their home.
Educate your customers. Are you teaching customers to know more about their comfort systems than most of your competitors?
An educated consumer is your secret weapon to ward off would-be competitors. When customers experience the High-Performance difference, and know how to ask the right questions, they do a great job of dismissing the competition for you.
Market your differences. If you are reading this magazine, it’s likely you pride yourself in delivering measured performance from the systems you service and install.
Advertise and teach your customers about the importance of what you do differently than most of your competition – and why!
This puts you in the top two to five percent of your market in terms of differentiation. Are you sharing what makes you different or keeping it a secret? Advertise and teach your customers about what you do differently than most of your competition – and why!
Make your website interactive and educational. Your website is an opportunity to make your company stand out from all the other brochure sites out there. If you aren’t already doing this, upgrade your site to allow customers to ask questions, book appointments, and become better educated buyers.
Most people do their research online. If they are on your site, chances are they are trying to make a better buying decision. Teach them about home comfort systems. Teach them about the impact of their system on safety and health – and their comfort and energy usage.
Be sure to include third-party materials to increase your credibility. Make your site the go-to with unique information. Both search engines and potential customers will love it.
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