Outperforming your competitors is usually the key to success. But, it’s also the biggest challenge you’ll face as a High-Performance HVAC™ contractor. As you hunt for new opportunities, maybe new markets, and new ways of producing higher quality services, remember that your competitors are doing the same.

How can you possibly get ahead, especially if your competition is selling based on price? One way is to employ the High-Performance HVAC approach. This means you look for ways to view customer systems from a different angle. You take into account things like airflow, combustion, and the impact of the entire structure on comfort.

That is really what the 2024 NCI High-Performance HVAC Summit is all about. The entire program centers around all the changes happening from electrification, new heat pump and inverter technology, refrigerant changes, and new efficiency standards.

These are just a few of the challenges and opportunities in front of us. From learning to be prepared and proactive, to educating your team, Summit offers ways to meet these new opportunities head-on.

What Does “Outperform” Mean?

This year’s attendees will explore ways to outperform their competition. They’ll learn to delight customers, and lead their marketplace as they set priorities for 2025 and beyond.

In a recent Forbes magazine article on outperforming, the writer says the keys to outperforming competitors are simple but not easy.

In essence, the article says to focus on building a cohesive and loyal team who is excited about what your brand does, stays humble, asks for advice, and keeps an ear to the ground for untapped opportunities.

Training is central to outperforming in your markets. Whether that training is business based, technically oriented, marketing focused, or all of the above, it’s the answer to not knowing what you don’t know.

Believe in the Experience

You don’t have to believe me. Check out the incredible story of Chuck Worley and Worley Home Services on page 6 of this issue.
His story of success, failure, and getting back on the horse, is based on his mission to outperform his competitors. He out-works competitors. And then Chuck provides services backed by integrity, character, and willingness to always do the right thing.

By learning about and finding ways to differentiate, he built a successful business. Now gives back to his community and to the industry by teaching others.

Chuck will be a presenter at this year’s Summit, and will share his experience on the importance of clear and simple customer communications.

Join Us At Summit

Plus, Summit offers even more for you and your team. From vendor sessions on learning how to use the latest testing and measuring tools and instruments, to the benefits of understanding the science behind filtration, and more, will set the stage for your on-going High-Performance HVAC success.

The opportunities continue during this year’s breakouts. Sessions will focus on everything from building a performance culture to high-performance sales. We’ll cover combustion testing, the relationship between building science and HVAC, proper heat pump system design, and more.

Learning and having the right attitude, according to the Forbes article, plus building a culture of trust are the secrets behind outperforming.

Trust me on this. Join us in Asheville, NC, September 10-13 and you will see for yourself.