He further highlights the company’s dedication to training.

“Our Customer First program is one of the first training sessions we use when onboarding our new employees. But we don’t stop there; our regional teams across the country continue to train on the Customer First program each year.”

The R.E. Michel Commitment to High-Performance HVAC™

High-Performance HVAC contracting is a core focus for R.E. Michel Co. The company emphasizes proper system installation to maximize efficiency, ensuring that air distribution systems are optimized alongside high-efficiency equipment.

Its partnership with the National Comfort Institute (NCI) has further reinforced this commitment, providing training opportunities and fostering relationships with top-tier contractors.

By supporting contractors prioritizing high-performance services, R.E. Michel has observed a decline in warranty rates and an increase in full-system sales, including equipment, indoor air quality (IAQ) solutions, and air distribution components.

This strategic focus aligns with the company’s mission to enhance industry standards and drive long-term success.

McAllister notes, “As we do more business with the High-Performance contractor, we see our warranty rates going down, and our full system sales—including equipment, IAQ, and air distribution—going up.”

R.E. Michel: Looking Ahead to the Future

As R.E. Michel Co. celebrates its 90th anniversary, it remains dedicated to innovation and customer-centered service. The company has planned special anniversary promotions throughout 2025, along with developing a commemorative piece highlighting its rich history.

Looking forward, R.E. Michel continues to adapt to industry challenges, including the availability of A2L refrigerants and evolving market demands.

McAllister says he believes the company’s unmatched flexibility in meeting customer needs sets R.E. Michel apart from competitors.
“Whether it’s customized delivery schedules, extended hours, or comprehensive inventory solutions, the company remains committed to providing contractors with the necessary resources to succeed,” he adds.

As R.E. Michel Co. enters its next chapter, it remains steadfast in its mission to support HVAC professionals nationwide. With a foundation built on trust, innovation, and customer-first values, the company looks forward to another 90 years of excellence in HVAC distribution.

For these and many other reasons, the team at High-Performance HVAC Today magazine has selected R.E. Michel as its Partner Spotlight for June. Congratulations to the entire team and to having another 90 years of service and success.