“Our team of professional technicians will do what it takes to go above and beyond expectations for every service call, not only because we are professionals but because we see our customers in the grocery store or at the ball field. Our customers and our community are our top priority.”
Focus On Attracting Talent
Ward also says that’s why the company focuses on hiring people who are new to the HVAC industry.
“It’s about more than just the paycheck. Our field service and installation team must love helping people and solving problems. That’s how they thrive in this business.”
This philosophy underscores the company’s emphasis on service quality. Ward believes attracting employees with promises of high pay is unsustainable in the long run.
“On a 98°F day in a Tennessee attic, money alone isn’t going to keep you there. As a service or installation technician, you need a deeper sense of purpose,” she remarks.
Adapting to Economic and Market Shifts

magazines, as well as by distributors, manufacturers,
and local media.
Navigating economic fluctuations has also been a defining aspect of Ward’s leadership. From dealing with seasonal lulls to surviving industry-wide disruptions caused by events like COVID-19, Baggett Heating and Cooling has consistently found ways to adapt.
The company embraced these changes by adopting new technologies and practices that enhance overall HVAC system performance and energy efficiency.
“Our commitment to staying ahead of industry trends means we do a lot of continuous learning and certification,” she adds.
This dedication enabled the company to offer cutting-edge solutions to meet the needs of its residential customers.
Ward recalls the initial uncertainty during the pandemic when operational norms were upended. By focusing on health and safety protocols and maintaining communication with clients, she says they were able to adopt new technologies and practices to enhance HVAC system performance and energy efficiency.
She highlights the company’s commitment to staying ahead of industry trends through continuous learning and certification, especially on the technical side of the business. Much of this training is done with National Comfort Institute (NCI).
Dedication to NCI’s advanced level of training enables Baggett Heating to offer cutting-edge solutions that meet the needs of its customers.
She says, “Quite frankly the competition simply doesn’t prioritize learning. about these things.”
Another key to the company’s resilience has been its strategic decision-making regarding revenue goals and operational efficiency.
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