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Discover how High-Performance HVAC™ can revolutionize your business and provide better comfort, safety, health, and energy efficiency for your customers.

High-Performance HVAC™ professionals:

Deliver comfort, safety, health, and energy efficiency using proven testing methods and documented results. 

High-Performance professionals are craftsmen who rely on field measurements to diagnose system problems and identify solutions. Once the problems are resolved, they repeat the measurements to prove the system works as promised

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High-Performance Branding for High-Performance HVAC Contractors

High-Performance Branding for High-Performance HVAC Contractors

As a High-Performance HVAC contractor, you do things differently than other contractors. That gives you an edge, but only if you can communicate those differences to prospective customers. It boils down to message, media, and motivation. The Message Matt Michel You...

Make Combustion Safety Part of Your Brand

Make Combustion Safety Part of Your Brand

Safety is often NOT a key differentiator when it comes to standing out from the crowd. It’s not because HVAC contractors don’t care about safety. The fact is, in most cases, the exact opposite is true. But most contractors don’t tout safety as part of their market...

Dual-Fuel Heat Pumps: Meeting HVAC Customer Demands

Dual-Fuel Heat Pumps: Meeting HVAC Customer Demands

In the ever-evolving world of comfort solutions, HVAC contractors face new challenges and opportunities. Customers are increasingly seeking energy-efficient and eco-friendly options to meet their heating and cooling needs while addressing concerns about rising utility...

Why Airflow Testing & Diagnostics is the Right Thing to Do

Why Airflow Testing & Diagnostics is the Right Thing to Do

“Knowing to do the right thing and not doing it is wrong.” My mom would routinely tell me to do the ‘right thing.’ When HVAC technicians and installers are too lazy to check the quality and performance of our work, we are violating our customers’ trust. On average, we...

Demonstrate Your High-Performance Services at Home Shows

Demonstrate Your High-Performance Services at Home Shows

One of our favorite events that we look forward to every year is participating in our local home shows. From the beginning, we wanted our company to be a part of the community. At first, we sponsored art events and youth sports teams. In those days, we didn’t have an...

How Important is Training? The Distributor’s Role

How Important is Training? The Distributor’s Role

At R.E. Michel, as we interact with our HVAC contractor customers, we hear a common request: “What training can you provide?” This request is true throughout all our markets, coast to coast. Professional contractors know that a well-trained service and installation...

If You Don’t Measure, You’re Just Guessing™

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