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Discover how High-Performance HVAC™ can revolutionize your business and provide better comfort, safety, health, and energy efficiency for your customers.

High-Performance HVAC™ professionals:

Deliver comfort, safety, health, and energy efficiency using proven testing methods and documented results. 

High-Performance professionals are craftsmen who rely on field measurements to diagnose system problems and identify solutions. Once the problems are resolved, they repeat the measurements to prove the system works as promised

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Eight Trends for the Commercial HVAC Marketplace in 2024

Eight Trends for the Commercial HVAC Marketplace in 2024

As the sun rises on New Year’s Day, the commercial HVAC industry faces several challenges and opportunities. I am no Nostradamus, but the various trade associations, industry-focused economic reports, and general news point to eight trends that will impact the...

Lessons Learned from the High-Performance HVAC Summit

Lessons Learned from the High-Performance HVAC Summit

In 2013, I was facing burnout. I had run my mind and body into the ground. First, some background: I started my first HVAC company in the early 2000s (Whitey’s Heating and Cooling) and spent eight years growing my business as a sole proprietorship with the occasional...

High-Performance Branding for High-Performance HVAC Contractors

High-Performance Branding for High-Performance HVAC Contractors

As a High-Performance HVAC contractor, you do things differently than other contractors. That gives you an edge, but only if you can communicate those differences to prospective customers. It boils down to message, media, and motivation. The Message Matt Michel You...

Make Combustion Safety Part of Your Brand

Make Combustion Safety Part of Your Brand

Safety is often NOT a key differentiator when it comes to standing out from the crowd. It’s not because HVAC contractors don’t care about safety. The fact is, in most cases, the exact opposite is true. But most contractors don’t tout safety as part of their market...

Dual-Fuel Heat Pumps: Meeting HVAC Customer Demands

Dual-Fuel Heat Pumps: Meeting HVAC Customer Demands

In the ever-evolving world of comfort solutions, HVAC contractors face new challenges and opportunities. Customers are increasingly seeking energy-efficient and eco-friendly options to meet their heating and cooling needs while addressing concerns about rising utility...

How Important is Training? The Distributor’s Role

How Important is Training? The Distributor’s Role

At R.E. Michel, as we interact with our HVAC contractor customers, we hear a common request: “What training can you provide?” This request is true throughout all our markets, coast to coast. Professional contractors know that a well-trained service and installation...

If You Don’t Measure, You’re Just Guessing™

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