< Previous20 AUGUST 2022HIGH-PERFORMANCE HVAC TODAY HVAC SMART MARTAUGUST 2022 21HVACTODAY.COM Advertiser Index AD INDEX HIGH-PERFORMANCE HVAC TODAY TM Publisher Dominick Guarino Editor-in-Chief and Associate Publisher Mike Weil Art Director Judy Marquardt Online Development Director Brian Roseman Circulation Manager Andrea Begany-Garsed Advertiser Index To Subscribe to High-Performance HVAC Today: ONLINE: Visit HVACToday.com/subscribe for a FREE digital subscription. PRINT: 1 year/$72; single copy $7. Canada: 1 year/$92; single copy $9. Payable in advance with U.S. funds. Prepaid subscriptions may be sent to: High-Performance HVAC Today, PO Box 147, Avon Lake, OH 44012. Phone: 440-949-1850; toll free 800-633-7058; or visit HVACToday.com/subscribe to order online. Arzel Zoning Technology, Inc. | www.ArzelZoning.com ...................................................... 5 Baker Distributing Company | www.BakerDist.com ........................................................... 20 Duct Saddles | www.DuctSaddles.com ..................................................................................... 23 Evergreen Telemetry | www.EvergreenTelemetry.com ........................................................ 2 Goodman Manufacturing | www.GoodmanMfg.com ....................................................... 12 Lazco Corp. | www.LazcoCorp.com ............................................................................................ 21 R.E. Michel Company | www.REMichel.com .......................................................................... 16 The New Flat Rate | www.TheNewFlatRate.com ................................................................ 20 To Your Success | www.ToYourSuccess.com .......................................................................... 20 Go to ncilink.com/ContactMe with your comments and questions.What if your goal was to help them outgrow your company to reach their fullest potential? Imagine how a prospective or current employee would view your organization if they knew your goal is to help them graduate beyond you some day! You’re taking the focus off what they can do for you and switching it to what you can do for them. How compelling would that be? What if your interview conversation went something like this: “Our company has a career development pro- gram designed to help you grow your knowl- edge and skills, and progress upwards through our organization. But we don’t stop there. We recognize that when someone reaches the top of their game, they may aspire to a higher purpose beyond what is available here. Sometimes that means moving beyond us, and we are not just OK with it, we look forward to that day. It means we are doing everything we should to help our people grow and prosper!” Think about the message you are sending. Would you want to work for someone who said that to you? Would your employees be a little more excited about coming to work every day, knowing their boss truly cares about their future? On the other hand, do you think your under- performers would see it as a signal that there is nowhere to hide? Typically one of two things hap- pen: They either pull themselves up by the boot- straps and recognize the opportunity to start over with a new perspective on their job and career, or they run for the hills. Either outcome is a win. Don’t try to do this overnight. Introduce these elements a little bit at a time. Focusing on compa- ny culture will help move the process along. This one change in how you view your people’s poten- tial could become the spark that helps take your organization to the next level! O ne of the biggest challenges facing HVAC contractors today is attracting and keep- ing talent — especially field personnel. Research shows a huge technician shortage oc- curring right now, with even more dire numbers over the next five years. When you take into ac- count how many in the labor pool are actually “qualified” technicians, it gets pretty ugly. So what can you do about it? First, make sure you work with a good recruiting organization. Also, have a good process for interviewing to help ensure prospective employees will fit into your company culture and values. While that’s a good start, in today’s competitive market you need to think outside the box in terms of what you have to offer that will attract the very best candidates, and get them to stay with you for as long as possible. Some companies do a good job of showing po- tential and current employees how they can grow. This involves illustrating a career path for them. Each path should be detailed in literature, video, and other media so it is compelling and easy to understand. Your communications should highlight the training they will receive as they progress in your company. You should also illustrate your vision and how it sets you apart in your marketplace. It’s important to communicate your unique cul- ture and why your people stay with you. What if you also communicate how you don’t stop at helping people grow into better and high- er-paying positions within your organization? 22 AUGUST 2022HIGH-PERFORMANCE HVAC TODAY ONE MORE THING... By Dom Guarino Do You Have a Plan To Attract and Keep Top Talent? Dominick Guarino is publisher of High-Performance HVAC Today magazine and CEO of National Comfort Institute, Inc. He can be reached at ncilink.com/ ContactMe WOULD YOUR EMPLOYEES BE A LITTLE MORE EXCITED ABOUT COMING TO WORK KNOWING YOU TRULY CARE ABOUT THEIR FUTURE?AUGUST 2022 23HVACTODAY.COMNext >